a website for
that handles bookings, payments, email marketing & CRM
Indigo is a leading provider of de Bono and other training workshops both in the UK and internationally.
Our latest project for Indigo, a long standing client, was to overhaul its main website, to offer a refreshed and easy to use front-end for users, and to provide a bespoke course management, client booking and payment system that automates previously manual tasks.
After analysing the user journey and data from analytics, we built an interactive wireframe of a proposed new architecture - this was done for both the front end and back end admin system. Working with the client over several sessions, we were able to refine the wireframe to a point where both parties were happy with the new structure, giving us a starting point for building the new site. Using an interactive wireframe, we are able to illustrate different structures and layouts simply and easily, helping us to refine specifications before commencing the development. This saves a great deal of time and potential re-working in having to change things at a later stage.
From the wireframe we developed a new design and UI for the site, focusing on simplicity and clear calls to action.
All parts of the site, front and back end, are managed using the SearchPath CMS which has been tailored for Indigo's requirements. The CMS enables all content to be edited directly by Indigo, including home page banners, client comments, workshops and consultants.
The course management systems enables Indigo to manage all the details displayed to clients, such as course content, brochures, prices, locations etc. Course dates can be added, along with locations and venues. A discounting system enables Indigo to apply individual discounts to specific date if required.
For users booking a course, they can choose to pay either via invoice or online with a credit card. After booking, the system automatically emails confirmation, along with course and venue details, directions to the venues and even suggests local hotels. A few days prior to a course, the system automatically sends an SMS reminder to the delegates.
For administrators, the booking system gives a complete overview of all bookings paid, with running totals of revenues per course. Admins can drill down to individual delegates to view their booking details, how they paid, how much was paid, who their account manager etc and notes can be added to individual bookings. Delegate lists can be easily printed prior to a course and delegates can be moved between dates or courses if required.
A new trainer portal enables Indigo's independent trainers to order materials, files for download and licences for simulation workshops. The portal enables trainers to manage their accreditations and enables Indigo to cross-sell other training accreditation courses the company offers.