Beautifully designed, interactive
that will grow your business
It goes without saying that we’ll create an amazing bespoke look for your new website, tailored to reflect your brand and your business goals, that will help you reach more customers and make more sales.
We specialise in advanced, fully interactive, database-driven sites that deliver a simple but comprehensive user experience. We will work with you throughout our structured development process to ensure we deliver the solution you want...
1 Getting to know your customers
We’ll work with you to develop a full understanding of how your customers think, what they expect from your website and from that, how best to structure your content.
From the information we gather, we’ll develop the information architecture of the site, produce wireframes and ultimately, a working prototype that will enable you to see how the site will work.
The more time we can spend on this initial stage, the better the results. We pay excessive attention to detail at the start of a project so that we can deliver the solution you expected, on time and on budget.
If required, we’ll interview key stakeholders to understand exactly what it is you want your website or project to achieve. We’ll then undertake competitor analysis to see what other companies have done and to understand what works well.
Developing personas and task maps allows us to consider who is going to be using your website, and what they will want from it. We would refer back to these throughout the design and build process to ensure the site is delivering what these personas require.
A critical stage in the design phase is the development of your information architecture - which pages your site needs and what content they’ll display. In addition we can create user journeys to help think about the most popular or well-trodden routes through your site - is there an easy-to-follow, logical path to get visitors quickly to the information they want.
Ultimately we would end up with an outline plan of your entire site - your wireframe. From this, we can build interactive prototypes that enable us to test your concept site with real users in one of our usability testing sessions, ensuring that throughout the planning of your site, we are checking that we are delivering what you and your customers want.
2 The design phase
Our designers will work with you to turn your initial ideas and wireframes into reality. We’ll create a bespoke look and feel for your site, consistent with your existing brand guidelines, or create something totally new.
The design stage is often an iterative process, where we’ll produce a few design concepts for you, and tweak these as necessary to produce a look and feel that you’re happy with.
With the growth in use of mobile devices to browse the web, we would recommend you consider a responsive design.
A site with a responsive design adapts the way it looks and how its content is displayed, ensuring an optimal viewing experience regardless of the device being used.
This enables you to give the best possible experience to all your users, whether they’re browsing your site on a 25 inch monitor or a 2.5 inch phone - no more resizing, panning, scrolling, pinching and zooming for your visitors! It also means you don’t have to maintain a separate site just for your mobile visitors either.
3 Building your site
We’ll build your site using our in-house developed Content Management System, implementing your agreed design, creating the site structure, setting up the site and font styling and adding your content and images.
With its simple interface, our CMS will enable you to quickly and easily update your site’s content, keeping your site up to date and responsive to changes in your business.
If your site requires functionality we don’t already have, we’ll build it and we’ll automate any processes that can be sensibly automated, saving you time and money.
Indigo is a leading provider of de Bono and other training workshops both in the UK and internationally.
We have previously developed 4 other various microsites for Indigo, designed for specific events. Our latest project was to refresh and rebuild their main website.
4 Testing, hosting, training and support
We’ll keep you informed of progress throughout the design and build process and you’ll have access to your test site on our development servers.
Throughout the development, we’ll be testing and fixing any issues that arise, so you know you’ll have a fully tested and robust site once completed. And of course, should any unforeseen issues arise once the site is live, we’re here to fix the problem.
We also give clients a single point of contact - so you always have someone you know to answer those frustrating digital questions.
Your data is protected by secure access, and your site will be looked after by a specialist hosting company working 24/7 to provide security, back-ups and physical protection.
Finally, we’ll provide training and support whenever it’s needed.